TriAd Media Solutions, Inc. - Privacy Policy

Last Updated: July 17, 2024

This Privacy Policy describes the types of Personal Information that TriAd Media Solutions, Inc. and its subsidiaries and affiliated companies (“TriAd Media Solutions,” “we,” “our,” or “us”) collects from and about you,how we may use and disclose such information, and your choices and legal rights with respect to such information. We ask that you carefully review this Privacy Policy, as it applies to the websites (each a “Site”) and mobile applications (each an “App”) as well as the services owned, operated, and/or provided by TriAd Media Solutions that display or link to this Privacy Policy, including our offline locations (collectively, our“ Services”).

By using our Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree, please do not use our Services.

For purposes of this Privacy Policy, “Personal Information” refers to information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to you, and includes “personal data” or similar terms as defined in applicable law.

1. Notice at Collection of Personal Information

We collect the categories of Personal Information identified below. As indicated in the chart, some of these categories we “sell” or “share” (as such terms are defined in California law) for marketing and advertising purposes to third parties, such as data analytics providers, advertising technology vendors, third-party advertising networks, and social media platforms as described in this Privacy Policy. We do not knowingly sell or share personal information about persons under the age of 17. Please click here to opt out of the sale or sharing of your Personal Information, including targeted advertising. You may also choose to enable online, where available, a universal tool that automatically communicates your opt-out preferences, such as the Global Privacy Control (“GPC”). We will process the GPC signal as a request to opt out.

A. Category of Personal Information Collected	Do we sell or share the category of Personal Information?
Identifiers/biographical information, including name, postal and email address, phone number, online identifiers, Internet Protocol (“IP”) address, and other similar identifiers.	Yes
Characteristics of protected classifications under California or Federal law, including sex/gender, military or veteran status, and age.	No
Internet or other electronic network activity information	No
Geolocation data	No
Audio information (in the form of recordings of incoming and outbound call center calls)	No
Education information	No
Inferences, meaning inferences drawn from the above-listed categories of Personal Information to create a consumer profile reflecting consumer preferences or characteristics.	No
Sensitive Personal Information, including citizenship or immigration status. We do not use or disclose such information for the purpose of inferring characteristics about you or for any purpose other than the limited permissible purposes set forth in the regulations implementing California law. Such purposes include providing our Services and verifying, maintaining the quality of, and improving our Services.	No

B. The Business and Commercial Purposes for Which We Collect and Use Your Personal Information:

To provide and maintain our Services (including providing customer support)
To notify you about changes to our Services To allow you to participate in interactive features of our Services when you choose to do so
To communicate with you, such as through bots, including to respond to your inquiries/requests and request feedback from you, and to send you important updates and
messages about changes to our Services, this Privacy Policy, and/or other applicable terms and conditions
To gather analysis or valuable information so that we can improve our Service To monitor the usage of our Service
To detect, prevent and address technical issues To monitor, protect, and maintain the security and integrity of our Services and
our business, such as protecting against and preventing fraud, claims and other liabilities
To comply with applicable laws and regulations and respond to lawful requests and communications from law enforcement and other government officials
To carry out sales and business transactions in which information held by us is among the assets transferred or is otherwise relevant to the evaluation, negotiation, or completion of the transaction To protect our rights,privacy, safety, property and/or those of others
To fulfill any other purpose for which you provide your Personal Information or as explained to you at the point of information collection
To provide you with customized content or targeted offers
To send you information, newsletters, and marketing/promotional material from us and, or on behalf of, our marketing partners and affiliates

C. Retention

We will retain your Personal Information for as long as reasonably necessary to provide you with our Services that you request, to evaluate and improve our services, for marketing purposes unless you opt out as described in our Privacy Policy, or otherwise where permitted or required in accordance with applicable law. We will retain and use your Personal Information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. What this means in practice will vary between different types of information, and when we consider our approach we take into account ongoing business or legal needs for the information, for example in relation to tax, health and safety, and potential or actual disputes or investigations.

2. PERSONAL INFORMATION WE COLLECT

There are several ways we may obtain Personal Information about you, including through (A) information you provide to us; (B) information we automatically collect; (C) information we receive from third parties; and (D) combining information from different sources. This includes data that identifies you personally whether directly or indirectly.

A. Information You Provide

We collect Personal Information as listed in the above Notice at Collection from you as follows:

When You Use our Services. We collect Personal Information from you when you submit information through our Site, inquire about or use the Services.
When You Provide Information Through Social Media. If you link a social media account through our Services, we may automatically receive certain information about you based on your registration and privacy settings on those third-party services. This may include, but may not be limited to, name, username, demographic information, updated address or contact information, location, interests, and social media and online activity.

B. Information We Automatically Collect

When you visit and interact with our Services, we or our third-party advertising and analytics partners and service providers may use a variety of technologies, such as cookies, tags, SDKs or scripts, to collect certain information regarding your activity.

The specific types of information that we and our partners and service providers may automatically collect when you visit and interact with our Services include:

Device and Browser Information. This includes your device’s IP address and/or other unique identifiers, browser type, device type, internet service provider, and operating system.
Location Information. When you access our Services from a mobile device, your device’s approximate location (derived from your device’s IP address or other signals) may be collected.
Usage Information. When you interact with our Services, certain information may be collected, including the date and time of your visit, the pages you view immediately before and after you access our Services, the areas or pages of our Services that you visit, the amount of time you spend viewing or using our Services, recordings of chat sessions (including with the involvement of bots), and other Site usage information. We (or our third-party vendors) may use tools and software to monitor and record information (including screenshots and videos) about your interactions with our Services, including keystrokes, mouse movements, form field entries, and overall engagement with our Services.
Marketing Information. If you receive an email from us, information may be collected about your interactions with the message (e.g., whether you opened, forwarded, or clicked through to our Site).
Third-party analytics technologies. We may use third-party analytics and tracking tools to better understand who is using our Services, how people are using them, and how to improve their effectiveness as well as the effectiveness of any related content.
Cookies and Other Similar Technologies: “Cookies” are text files that are placed on your browser by the websites that you visit. Cookies are used for various purposes, including to distinguish you from other users, make your site navigation more efficient, help remember your preferences, enhance your browsing experience, and improve the use and functionality of our Sites and related content. They can also enable the delivery of relevant and personalized advertisements to you across the Internet. Please note that cookies (and other similar technologies) provided by third parties may be placed on our Sites and the providers of these technologies may combine information collected from your interaction(s) with our Services with information they collect from other sources and use the combined information for analytics and/or advertising purposes. To learn more about your choices regarding the automatic collection and use of your information as you browse our Services, please see the Your Privacy Choices and Rights section below.

C. Information We Receive from Third Parties

We may receive Personal Information from other sources. Our third-party sources may include:

Our Business Partners, including colleges and universities with whom we partner to offer our Services.
Our Marketing/advertising and analytics partners, including online advertising networks and analytics providers.
Social Media Platforms (note that the information we receive from such platforms is dependent upon their policies and your settings on the platforms).
Other Companies that provide Personal Information to supplement what we already know about you, including data aggregators.

D. Combination of Information

We may combine Personal Information that we receive from various sources. For example, we may combine Personal Information that we collect from you offline with Personal Information we collect from you through our Services.Similarly, we may combine Personal Information that we receive from third parties with Personal Information we already have about you. We use, disclose, and protect combined Personal Information as described in this Privacy Policy.

3. HOW WE DISCLOSE YOUR PERSONAL INFORMATION

We may disclose each category of your Personal Information that we collect (as listed in the above Notice at Collection) to the following categories of recipients for business purposes:

Our Service Providers. We may disclose your Personal Information to our service providers that provide business, professional, marketing, analytics, or technical support services to us, help us operate our business and the Services, or administer activities on our behalf. We require our service providers to only use your Personal Information in connection with providing services to TriAd Media Solutions.
Our Research Partners. We may disclose your Personal Information to our research partners, including those that administer surveys or conduct research projects in partnership with us or on our behalf.

We may disclose certain categories of your Personal Information that we collect (as listed in the above Notice at Collection) to the following categories of recipients for commercial purposes:

Our Business Partners. We may disclose your Personal Information to other companies with whom we partner to provide services or other offerings to you and carry out other related activities. For example, at your direction, we may disclose your Personal Information to colleges and universities with whom we partner to offer our Services.
Our Analytics Partners. We may disclose your Personal Information to our partners that assist us in performing analytics and help us measure the effectiveness of our Services’ content and our marketing and advertising efforts.
Our Marketing and Advertising Partners. We may disclose your Personal Information to third parties for marketing and advertising purposes, including social media platforms, third-party advertising networks, and other parties that assist us in serving and optimizing our advertisements.

In certain circumstances, we may disclose each category of your Personal Information (as listed in the above Notice at Collection) to:

Competent Governmental, Regulatory, and Public Authorities. We may disclose your Personal Information to government and law enforcement authorities, in each case to comply with legal or regulatory obligations or requests.
Relevant Third Parties as Part of a Corporate Transaction. In the event of a reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock (including in connection with a bankruptcy or similar proceeding), we may disclose or transfer your Personal Information to certain third parties, such as the acquiring entity and its advisers.
Other Third Parties. We will disclose your Personal Information to other third parties at your direction or with your consent. Additionally, we will disclose your Personal Information as we believe necessary or appropriate to: (a) comply with applicable law; (b) enforce our terms and conditions; (c)protect our operations; (d) protect our rights, privacy, safety, or property, and/or those of you or others; and (e) allow us to pursue available remedies or limit damages that we may sustain.

We may disclose your Personal Information for other reasons that we will describe at the time of information collection or prior to disclosing your information.

Please note that we may de-identify or aggregate Personal Information so that it will no longer be considered Personal Information and disclose such information to other parties for purposes consistent with those described in this Privacy Policy.

4. YOUR PRIVACY CHOICES AND RIGHTS

You have the ability to make certain choices about how we use your Personal Information, as follows:

A. Anti-Spam Policy

Spam is commercial email or unsolicited bulk email which has not been requested by the recipient. You will not receive email communications from us unless you provide your email address. You may receive third-party emails advertising our products and services. If you wish to opt-out of receiving emails from the third-party, please follow their opt-out instructions.

If you believe you have received such an unsolicited commercial email, please forward a copy of the email to [email protected]. We will respond promptly and courteously to you and we will continue to do our utmost to ensure that you are not being sent unauthorized emails by any advertisers or affiliates on our behalf.

Our Site provides visitors the opportunity to opt-out of receiving communications from us, our partners, or third parties at the point where we request information about the visitor. This Site gives the users the following options for removing their information from our database to not receive future communications:

You can visit the following URL: https://www.orangewestleaf.com/o-kpwp-i03-fde3d30f9314b237c4026602b28f211c
You can send an unsubscribe request to [email protected].
You can write to:
Attn: Unsubscribe
Triad Media Solutions, Inc
187 Washington Avenue
Floor 2
Nutley, NJ 07110

B. Privacy Rights and Requests

Depending on your U.S. state of residence, you may have certain rights in relation to your Personal Information, including:

Right to Know: You may have the right to know what Personal Information we have collected about you, including the categories of sources from which the Personal Information is collected, the business or commercial purpose for collecting, selling, or sharing Personal Information, the categories of third parties to whom we disclose Personal Information (including the names of such third parties), the categories of Personal Information disclosed to third parties, and the specific pieces of Personal Information we have collected about you. Please note that we may not be required to respond to your requests “to know” or access specific pieces of Personal Information more than twice in any 12-month period.
Right to Data Portability: You may have the right to access your information in a portable format.
Right to Delete: You may have the right to request that we delete Personal Information that we have collected from you, subject to certain exceptions.
Right to Correct: You may have the right to correct inaccurate Personal Information that we may maintain about you, subject to appropriate verification.
Right to Opt Out of Certain Types of Personal Information Uses and Disclosures: We use and disclose to third parties Personal Information for analytics and advertising purposes. Accordingly, you may have the right to opt out of the “sale” or “sharing” of your Personal Information, or the use and disclosure of your Personal Information for “targeted advertising” (as these terms are defined in applicable law).

Please note that, where permitted under applicable law, we may decline a request (other than for opt-out requests) if we are unable to verify your identity (or an agent’s authority to make the request) and confirm the Personal Information we maintain relates to you.

If you are interested in exercising one or more of the rights outlined above, please click here or you can contact us at [email protected]. Please put the statement “Your Privacy Rights” in the subject field of your email. We may take steps to verify your identity before responding to your request by asking you a series of questions about your previous interactions with us. Submitting a privacy rights request does not require you to create an account with us.

We will not discriminate against you if you decide to exercise your privacy rights.

C. Agent Requests

Only you, or someone legally authorized to act on your behalf, may submit a request related to your Personal Information. You may also submit a request on behalf of your minor child.

Depending on your U.S. state of residence, you may authorize someone to make a privacy rights request on your behalf (an authorized agent). Authorized agents will need to demonstrate that you’ve authorized them to act on your behalf. TriAd Media Solutions retains the right to request confirmation directly from you confirming that the agent is authorized to make such a request, or to request additional information to confirm the agent’s identity.

D. Opt-Out Requests

You may request to opt out of the sale or share of your Personal Information, or of targeted advertising, at any time by clicking the “Do Not Sell or Share My Personal Information” link here or at the bottom of our Services’ homepages, or you can email us at [email protected].

Submitting an opt-out request does not require you to create an account with us. Alternatively, you can use certain preference signals to exercise your sale and sharing opt-out right automatically with all businesses that you interact with online, including TriAd Media Solutions. If you enable a browser-based opt-out preference signal, such as Global Privacy Control (GPC), upon receipt or detection, we will treat the signal as a valid request to opt out of the sale or sharing of personal information linked to that browser and any consumer profile we have associated with that browser. Please note that if you use different browsers or browser profiles, you will have to enable the signal on each browser or profile.

E. Right to Appeal

Depending on your U.S. state of residence, you may have the right to appeal a decision we have made in connection with your privacy rights request. To appeal a decision, please contact us at [email protected].

5. EXTERNAL LINKS

Our Services may have links to third-party services, which may have privacy policies that differ from our own. We are not responsible for the practices of such sites.

6. CHILDREN’S PRIVACY

Our Services are intended for a general audience. We do not direct our Services to children under seventeen (17), nor do we knowingly solicit or collect any Personal Information from children under the age of seventeen (17). If you are a parent or legal guardian and think that your child has given us data, or you have you can contact us in writing or by email as provided below under the section titled “How to Contact Us.” Please mark your inquiries “Children’s Privacy Information Request.” If we learn that a minor has provided Personal Information through our Services, we will use reasonable efforts to remove such information from our files.

7. DATA SECURITY

We have implemented physical, administrative, and technical safeguards to maintain the security, confidentiality, and integrity of your information. However, as no transmission of information over the internet is absolutely secure, we cannot guarantee the safety of your information.

8. REVISIONS TO THIS PRIVACY POLICY

We reserve the right, in our sole discretion, to change, modify, add, remove, or otherwise revise portions of this Privacy Policy at any time. When we do, we will post the change(s) to our Services. Your continued use of our Services following the posting of changes to these terms means you accept these changes. If we change the Privacy Policy in a material way, we will provide appropriate notice to you. Such notice may be provided via a temporary banner on our Site, an email sent to users for whom we have an email address, or by temporarily noting “UPDATED” next to the Privacy Policy link on the footer of our Site.

9. HOW TO CONTACT US

If you have any questions or concerns about this Privacy Policy or the practices described herein, you may contact us at [email protected] or by mail to:

Triad Media Solutions, Inc
187 Washington Avenue
Floor 2
Nutley, NJ 07110